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Eurasian AIoT Market

Eurasian AIoT market:Channel development requires cultural recognition,and smart device urgently need integrated operation.

 

The Eurasian market is a relatively mature smart home automation market.Big data in Europe shows that in 2019,on average,every 5 British households will own a smart speaker,and the holding rate in Germany exceeds 12%.

 

The Eurasian market has a good foundation for the use of smart products,and adapting to multiple cultures will bring more market opportunities.For this reason,Yuni Smart has built a four-tier service system:localized product power and experience,localized channel coverage,localized supply and logistics capabilities,and localized service capabilities.

 

For example,it cooperates with Tuya,which provides French copy-writing for the French market,connects with the Russian search giant Yandex voice assistant Alice,accesses mainstream smart speakers such as KT Giga Genie,Naver,and Kakao in the Korean market,sets up headquarters in Germany,Japan and other places and uses localization teams to provide Professional local support,the establishment of local AWS and other data centers,and support for developers to carry out personalized development based on the Tuya IoT smart home system development platform.

 

In addition, the localization strategy also includes insight into the situation and trend of the local market.The mature European market has many early smart house users,and the market has accumulated problems such as fragmented operation and price competition.

 

For example,Calex is the first company in Europe to sell tungsten filament lamps and large LED desk lamps.The open platform provides Calex standardized technical and ecological support to help Calex reduce the cost of intelligent transformation,empower multi-category products,and implement an application system.The operation of all smart home devices gives Calex an advantage in price,product power and consumer experience,and enables Calex to grow from a traditional lighting brand to a leading European smart home brand,penetrated into nearly 10,000 offline retail channels in Europe,and entered thousands of households.


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